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Click on graphics
above to visit web sites built by John Silverio
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| “If you build it, they will come. Not!”
Just because one has a web site will not guarantee it will generate
visitors. The following strategies will help generate many new
and repeat visitors on a regular basis. |
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All information must be persuasive, original, and
unique. It should promise to be updated regularly. Make it enjoyable
for first time visitors and have a strong draw to bring them back
soon. |
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Connect with other web sites using reciprocal links
to build bonds. This helps draw visitors from other web sites
to see what yours has to offer them. This strategy encourages
cooperation rather than competition by working together to promote
each other's business. |
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Let your visitors tell you how to better server
their desires and needs. Always reply in a personal, friendly,
and prompt manner. Remember to include their suggestions into
your web site's content and to thank them for their valued assistance. |
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Build effective keyword search phrases into your
site's ad copy. Then whenever people are looking for your offerings
through major search engines like Google and Yahoo, you will rank
high in their listings. This free marketing strategy can deliver
a significant increase in the number of first time visitors. |
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Include your web site's address in all your conventional
advertising materials. Place it on your invoices, store window,
and even your phone answering machine. Tell everyone you talk
with in person about your new or improved web site . |
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Your repeat visitors are the key to online success.
Reward them with web-only incentives like discounts, freebies,
and other specials. Help turn your repeat visitors into ambassadors
and referral generators for your business. |
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I used these proven marketing strategies as the
web master for the Pittsburgh Vintage Grand Prix as it received
150,000 visitors and 5 million hits in 2 1/2 years. My own personal
Corvette web site yielded 48,000 visitors and 2 million hits in
its first year of operation with these simple and practical methods.
And the best part is most of them cost little or nothing to implement
and have the potential to generate exponential returns. |
| By following the above principles, your web site
will receive many new and repeat visitors. This leads to a successful
web site. A web site is a marketing tool that too requires a promotion
effort to work well. |
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